CADBURY OREO - SERIOUSLY YOU HAVE TO TRY IT - SOCIAL
A new product launch, we tasted test products - it was confectionary crack. The brief became about sampling, which led us to a social campaign. The idea was for a “Brewster’s Millions” type challenge: one influencer had to share thousands of bars in a set time, us creating content with them for their channels. Aaron was our frontman, we were his writing room and a level of production he’d never had before. It was a balance of staying true to the feel of Aaron’s content, but with bigger scale. It was a ridiculous success, Cadbury’s best performing social media campaign ever, reaching globally beyond the UK market, not only growing product awareness but Arron’s own follower numbers. Below is a case study of it all and a selection of the social videos from the four week challenge.